Mother earth’s call for salvation from global warming, sickening pollution, and damaging rubbish had been heard. Could it be, that the COVID-19 lockdown is a blessing in disguise?
All businesses being put on halt, all industries on pause and people consuming local resources instead of imported goods. It’s safe to say, the world is slowly healing.
With relevance to how our world could be benefiting from the global shutdown, do you believe that huge businesses should take part in preserving our environment? Many companies are implementing their corporate responsibility and aiming to exude a positive impact on society over simply generating profit.
An in-depth understanding of the corporate social responsibility concept
Google, The Walt Disney Company, Starbucks, Coca-Cola, and Bosch are some of those who implemented the concept of corporate social responsibility, or CSR. This incorporates philanthropy, diversity and labour practices. It may also involve voluntary work, environmental conversation, sustainability, social impact and ethics, and overall, outline how the core business operates.
Both small and big companies may practice corporate social responsibility by putting its many forms in action. For example, chainsaw courses should be completed by workers dealing with this equipment to practice corporate responsibility to prevent injury of the public. The following are some of the most common elements that are realistic and manageable:
- Improvement of labor policies
- Reducing carbon footprint and encouraging active mobility
- Charity and volunteerism
- Fairtrade participation
- Acquiring smart technologies that benefit the environment
- Socially and environmentally responsible investments
One industry that is equally important and is considered an integral part of both small and huge businesses is construction. A good example includes dangerous goods training is undertaken for workers dealing with toxic chemicals or dangerous products so they will know how to dispose of such goods and not damage the environment.
Economic benefits of the construction industry
When one sees or observes construction, it is proof of a developing economy. Jobs are provided for construction workers, designers, engineers, architects, and foremen. Tools, equipment and machinery manufacturers are engaged and overall, it improves everybody’s productivity to some extent. Therefore, it contributes massively to a nation’s economic growth.
What the Millennials and Generation Z think
Greta Thunberg, a Swedish environmentalist teenage activist, was pretty clear with her campaign of creating awareness regarding climate change. Her, together with her generational peers, believe that each one of us can contribute to healing our world.
Influential people and huge companies, specifically, are expected to invest and put the effort into improving society. They should be invested in decreasing energy use. They should provide monetary support, participate in research work, and reduce their carbon footprint.
Moreover, they should be sharing how they make a positive impact to serve as an inspiration to the public. People will be encouraged to purchase from brands that are responsible and accountable when it comes to their actions. If companies work together to create pressure for responsible practices, society as a whole will greatly benefit.
How can construction companies incorporate corporate social responsibility?
A society will always see a company through the culture it practices and based on the corporate social responsibility principles it follows. Here are some of the ways a construction company can incorporate corporate social responsibility principles with its operation.
- Supporting education programs and apprenticeships
- Involvement in hailing smart and well-designed buildings that improve the public’s quality of life
- Responsible choosing and buying of raw materials
- Minimising waste output
- Improved hiring practices and additional leeways such as working-from-home plans, gym memberships, subsidised public transport, and medical health insurances
- Minimised energy consumption